Oxfam Tag Your Bag Campaign | Visual Identity & Human Factors
/ Approached by Oxfam to look at ways to increase the awareness of Gift Aid with particular focus on the behaviours of donators and volunteers. We immersed ourselves into the donation process and found that with simple messaging and by introducing a new Tag Your Bag scheme we could promote the benefits of Gift Aid, reduce doorstop dumping and encourage responsible donating. The scheme is now nationwide.
*IDEAwards 2009 Finalist*